Post by account_disabled on Oct 23, 2023 8:45:24 GMT
Even if your boss knows something about content marketing, he certainly doesn't know it as well as you do. They may see the benefits of blogging, but at the same time pay no attention to creating promotional videos.Detailed knowledge about formats and channels, the forms of content that you would like to devote more attention to, should become the main pillar on which you will base your presentation.You can't expect your management to agree to invest money in something they have little knowledge about.
Fortunately, if your boss has already invested some money in content marketing, you no longer have to worry about difficult beginnings. At this point, you should have adequate data to support your position. You need to clearly demonstrate that content marketing works for your Email List company's activities and that more money is needed for further development.If content marketing is already part of your strategy, the task becomes a little easier. I very often encounter situations in which marketers, after participating in special workshops, try unsuccessfully to sell the newly acquired knowledge.Especially if a given company finds it difficult to create quality content and subsequent campaigns turn out to be ineffective.Since the payback or profit from content is not immediate, you may have trouble convincing your superiors to invest.
To convince your boss to spend money, you need to create a clever plan that will make him see how profitable the investment in content marketing is in the long run.Remember to emphasize the profitability of the investment you want to convince your management to make, such as:you would emphasize it in contacts with the client. This way, you will avoid unnecessary delving into technical details related to the development of content marketing strategies.Focus on the factsbuilding relationships with the client, education and entertainment.
These are the things that translate intostrong customer relationships and, as a result, greater profits.It would also be a good idea to show how the new marketing strategy would help achieve the goals the company is striving for. You can provide examples of how content can be used to strengthen customer relationships, better analyze LTV and increase profits.
Fortunately, if your boss has already invested some money in content marketing, you no longer have to worry about difficult beginnings. At this point, you should have adequate data to support your position. You need to clearly demonstrate that content marketing works for your Email List company's activities and that more money is needed for further development.If content marketing is already part of your strategy, the task becomes a little easier. I very often encounter situations in which marketers, after participating in special workshops, try unsuccessfully to sell the newly acquired knowledge.Especially if a given company finds it difficult to create quality content and subsequent campaigns turn out to be ineffective.Since the payback or profit from content is not immediate, you may have trouble convincing your superiors to invest.
To convince your boss to spend money, you need to create a clever plan that will make him see how profitable the investment in content marketing is in the long run.Remember to emphasize the profitability of the investment you want to convince your management to make, such as:you would emphasize it in contacts with the client. This way, you will avoid unnecessary delving into technical details related to the development of content marketing strategies.Focus on the factsbuilding relationships with the client, education and entertainment.
These are the things that translate intostrong customer relationships and, as a result, greater profits.It would also be a good idea to show how the new marketing strategy would help achieve the goals the company is striving for. You can provide examples of how content can be used to strengthen customer relationships, better analyze LTV and increase profits.