Post by account_disabled on Feb 28, 2024 4:58:08 GMT
March 5, 2002 . On the occasion of Barilla's 125th anniversary of activity, the group's institutional web presence is completely renewed, while providing a rich series of functions to the user. Customer needs. Barilla needs the restructuring and restyling of its corporate website, to support the promotional campaign already planned. Web contents. The web presents all the institutional aspects of the group, from the factsheets on TV commercials to news on the group, to the history of pasta up to press releases; over 200 products, presented both in terms of families and single cards. A database of over 500 recipes and more than 100 FAQs constitute the main attraction feature for users.
Contextual links. To always offer new navigation ideas to the user, in most of the dynamically produced pages, an automatic interrelation mechanism is created between Recipes, Products, News and FAQs which offers appropriate Nepal Phone Number links depending on the context in which one finds oneself. Job Opportunities. The Work with Us section becomes the main point of reference for Barilla's HR division, completely autonomous in the publication of job offers and collection of CVs. Role. The Project Manager gathers the needs and ambitions of the group's communication management and proposes the solution, in accordance with the stringent communication constraints imposed by one of the most well-known brands on a global scale.
Defines site navigation and structure and coordinates a team of designer, HTML and programmer specialists. It coordinates with the advertising agency involved in the creation of the celebratory commercial (Wenders – Baricco). Objectives achieved. On the occasion of the February - March 2002 TV advertising campaign, the site, delivered on a balanced and redundant hardware platform, reached high access peaks. Barilla - new website project - Alberto Pozzi Web Manager Agency: Barilla Alimentare SpA Web Developed with: Matrix – Telecomitalia ABOUT AUTHOR ALBERTO POZZI Digital communication consultant.
Contextual links. To always offer new navigation ideas to the user, in most of the dynamically produced pages, an automatic interrelation mechanism is created between Recipes, Products, News and FAQs which offers appropriate Nepal Phone Number links depending on the context in which one finds oneself. Job Opportunities. The Work with Us section becomes the main point of reference for Barilla's HR division, completely autonomous in the publication of job offers and collection of CVs. Role. The Project Manager gathers the needs and ambitions of the group's communication management and proposes the solution, in accordance with the stringent communication constraints imposed by one of the most well-known brands on a global scale.
Defines site navigation and structure and coordinates a team of designer, HTML and programmer specialists. It coordinates with the advertising agency involved in the creation of the celebratory commercial (Wenders – Baricco). Objectives achieved. On the occasion of the February - March 2002 TV advertising campaign, the site, delivered on a balanced and redundant hardware platform, reached high access peaks. Barilla - new website project - Alberto Pozzi Web Manager Agency: Barilla Alimentare SpA Web Developed with: Matrix – Telecomitalia ABOUT AUTHOR ALBERTO POZZI Digital communication consultant.