Post by account_disabled on Jan 23, 2024 7:00:24 GMT
Ringostat is often installed by private clinics. After all, there are many restrictions on advancement in the medical field. Therefore, you need to clearly understand what kind of advertising brings patients, and make the most of it. Read how call tracking for a clinic helps increase advertising traffic, reduce conversion costs and the number of missed calls. Reading time: 12 minutes Project Features Call tracking connection results Results: Client : clinic providing proctology services Region: western Ukraine - Ternopil, Lviv, Ivano-Frankivsk, Khmelnytsky and Rivne regions Period: from July 2020 to today Project Features Like any clinic, it is quite difficult for the client to advance.
After Fax Lists all, according to Google Ads rules for medical services, you cannot use remarketing. According to the system, this violates medical confidentiality. Many people don’t want their family members or colleagues to be bombarded with advertisements for procedures they’ve previously Googled. Especially when it comes to moments that are usually not advertised. Also in the medical field there are restrictions on targeting specific audiences. When forming them, most keys on this sensitive topic are not suitable. Not every company can successfully promote on its own, especially in such a difficult niche—it requires the experience of a specialized specialist. The clinic in question was also convinced of this.
She had Google Ads campaigns set up, but management was unhappy with the results. What was the problem? The client had calls, but due to the fact that several traffic channels were used, the client did not understand where they were coming from. Before the work began, there was a lot of “garbage” traffic - not for services, but for self-medication. Also, people were looking for medications more often, so a huge part of the budget was wasted. Since we are talking about Western Ukraine, most of the traffic is Ukrainian-language. But when the client contacted the agency, there was a 60/40 budget split between Russian and Ukrainian keys - in favor of the Ukrainian ones.
After Fax Lists all, according to Google Ads rules for medical services, you cannot use remarketing. According to the system, this violates medical confidentiality. Many people don’t want their family members or colleagues to be bombarded with advertisements for procedures they’ve previously Googled. Especially when it comes to moments that are usually not advertised. Also in the medical field there are restrictions on targeting specific audiences. When forming them, most keys on this sensitive topic are not suitable. Not every company can successfully promote on its own, especially in such a difficult niche—it requires the experience of a specialized specialist. The clinic in question was also convinced of this.
She had Google Ads campaigns set up, but management was unhappy with the results. What was the problem? The client had calls, but due to the fact that several traffic channels were used, the client did not understand where they were coming from. Before the work began, there was a lot of “garbage” traffic - not for services, but for self-medication. Also, people were looking for medications more often, so a huge part of the budget was wasted. Since we are talking about Western Ukraine, most of the traffic is Ukrainian-language. But when the client contacted the agency, there was a 60/40 budget split between Russian and Ukrainian keys - in favor of the Ukrainian ones.